LEVEL X
Level X is a closed pod system that enables users to switch between leading vape brands like Flavour Beast and Drip ’n Boost. The brand focuses on affordable, high-performance, and customizable vaping experiences with
a modern design approach.
Service
Art Direction, Print
Client
Level X
Year
2023
The Level X brand was crafted around a clean, modern design system that emphasizes simplicity and cohesion. The device features a compact, minimal form with a matte black finish and subtle tech-driven details, balancing functionality with a refined aesthetic. This visual language carries through to the packaging, where angular layouts, dark tones, and clear typography create a sleek, premium presence while highlighting key features with clarity.
As Brand Designer, I led the art direction from concept to execution, shaping the visual identity, product design, and packaging system. I established core design principles
and ensured consistency across all touchpoints, building
a scalable framework that supports future product expansion while maintaining a strong, recognizable brand.
Packaging
The packaging design for Level X uses a bold, angular structure paired with a dark, monochromatic palette to create a sleek and modern shelf presence. Layered graphics, subtle gradients, and minimal yet impactful typography highlight key product features while maintaining a clean, tech-forward aesthetic. The layout balances information and visual appeal, reinforcing the product’s performance-driven positioning and premium feel at an accessible price point.
