Flavour Beast x Twelve Monkeys
The collaboration between Flavour Beast and Twelve Monkeys brings together award-winning fruit e-liquid recipes with bold, high-intensity hardware. This Canadian partnership features six iconic flavours, available in both salt nicotine e-liquids and disposable formats.
Service
Identity & Branding, Print
Client
Flavour Beast
Year
2026
This collaboration between Flavour Beast and Twelve Monkeys merges award-winning fruit e-liquid recipes with bold, high-intensity hardware and flavour profiles.
I led the creative direction for this partnership, developing the design system and overseeing packaging while guiding a team of designers in expanding the brand across web and POSM assets. The result is a cohesive visual identity that balances the premium heritage of Twelve Monkeys with the vibrant, high-energy character of Flavour Beast.
Working within a highly saturated market and strict regulatory constraints, the project required a strategic yet expressive approach. With mandatory health warnings covering a significant portion of the packaging and restrictions on youth-appealing visuals, we leaned into strong typography, colour, and graphic elements to create impact while remaining compliant. The final outcome is a bold, recognizable product line that stands out on shelf while maintaining clarity, consistency, and brand integrity.
