Sparkling Ice
Sparkling Ice is a vibrant beverage brand known for its full-flavor, zero-sugar sparkling water that delivers a refreshing and guilt-free experience. With its bold colors and distinctive “fruit-filled ice cube” logo, the brand stands out on shelves while emphasizing flavor, clarity, and fun. Sparkling Ice continues to position itself as a lively, modern choice for consumers seeking a more exciting alternative to traditional sparkling drinks.
Service
Digital Campaign, Web
Client
Sparkling Ice
Year
2021
For Sparkling Ice, the goal was to translate their vibrant range of flavors into a cohesive Amazon experience that feels both clear and engaging. I built the visual direction around a rainbow spectrum, using color as a natural way to organize and express the variety of the product line while staying true to the brand’s energy.
Working within their existing identity, I developed a system of custom icons and fruit patterns that carried across the storefront, infographics, and A+ content. The result is a fresh, structured design that feels expressive without being overwhelming, showcasing the products in a way that’s both intuitive and visually compelling.
