Mountain Lion
Mountain Lion is a technology-focused investment fund specializing in long and short equity strategies driven by market analysis, software expertise, and high-conviction investment research. The fund combines macro awareness with disciplined execution to identify emerging opportunities within rapidly evolving sectors.
Service
Identity & Executive Presentation System
Client
Mountain Lion
Year
2020
For this project, I developed the full visual identity for the fund, including logo design, business cards, and supporting brand assets. The goal was to create a refined and contemporary identity that balanced professionalism with a strong sense of confidence and strategic clarity. The visual direction combines structured typography, minimal layouts, and premium visual cues inspired by modern financial and editorial design.
The primary focus of the project was the design and development of a comprehensive investor pitch deck used to communicate the fund’s strategy, market insights, performance, and long-term vision. The presentation system was designed to simplify complex financial information through clear hierarchy, cohesive layouts, and data-driven visuals while maintaining a polished and elevated brand experience across every touchpoint.
