McCaine
McCain Foods is a global leader in frozen potato products, founded in Canada in 1957. The brand is known for its high-quality fries, offering a wide variety of cuts and formats for both retail and food service. With a focus on convenience, consistent quality, and crispy texture, McCain creates products designed for everyday enjoyment and shared moments.
Service
Marketing Campaign, Web
Client
McCaine
Year
2021
I collaborated closely with the Geek Speak team on a marketing campaign, designing a series of infographics for key e-commerce platforms including Amazon, Walmart, and Voilà. Working within established brand guidelines, I developed a cohesive set of visuals that translated complex product information into clear, engaging, and platform-optimized content.
The focus was on maintaining consistency across all touchpoints while enhancing visual clarity and appeal to support online conversion. By aligning design execution with both brand standards and platform requirements, the campaign delivered strong performance, contributing to a positive reception and measurable growth in revenue.
